diff --git a/apps/bot/src/telegram/bot.ts b/apps/bot/src/telegram/bot.ts
index d29517e..ce287bc 100644
--- a/apps/bot/src/telegram/bot.ts
+++ b/apps/bot/src/telegram/bot.ts
@@ -3,20 +3,21 @@ import { env } from "../env.js";
 import { logger } from "../logger.js";
 import { makeWhitelistMiddleware } from "./middleware/whitelist.js";
 import { auditMiddleware } from "./middleware/audit.js";
-import { handleStart } from "./commands/start.js";
 import { handleHelp } from "./commands/help.js";
-import { handlePair } from "./commands/pair.js";
+import { handlePair, executePairFlow } from "./commands/pair.js";
 import { handleUnpair } from "./commands/unpair.js";
-import { handleAccounts } from "./commands/accounts.js";
 import { handleGroups } from "./commands/groups.js";
 import {
-  handleGroupsCallback,
-  handleUnpairPromptCallback,
-  handleUnpairConfirmCallback,
-  handleUnpairCancelCallback,
-  handleMenuPairCallback,
-  handleMenuHelpCallback,
+  showMainMenu,
+  showHelpMenu,
+  showAccountsMenu,
+  showAccountDetail,
+  showGroupsList,
+  showUnpairConfirm,
+  executeUnpair,
+  showPairPrompt,
 } from "./callbacks.js";
+import { consumePendingPairLabel, clearPendingPairLabel } from "./state.js";
 
 export function createTelegramBot(): Bot {
   const bot = new Bot(env.TELEGRAM_BOT_TOKEN);
@@ -24,43 +25,76 @@ export function createTelegramBot(): Bot {
   bot.use(makeWhitelistMiddleware(env.TELEGRAM_OPERATOR_WHITELIST));
   bot.use(auditMiddleware);
 
-  bot.command("start", handleStart);
+  // Slash commands. /start and /menu both open the main menu.
+  bot.command(["start", "menu"], async (ctx) => {
+    const tgId = ctx.from?.id;
+    if (tgId !== undefined) clearPendingPairLabel(tgId);
+    await showMainMenu(ctx);
+  });
   bot.command("help", handleHelp);
   bot.command("pair", handlePair);
   bot.command("unpair", handleUnpair);
-  bot.command("accounts", handleAccounts);
+  bot.command("accounts", async (ctx) => {
+    // Backward-compatible: /accounts now opens the accounts menu in the same chat.
+    await showAccountsMenu(ctx);
+  });
   bot.command("groups", handleGroups);
 
   // Inline keyboard callbacks. Prefixes keep callback_data well under 64 bytes.
+  bot.callbackQuery("m:main", async (ctx) => {
+    const tgId = ctx.from?.id;
+    if (tgId !== undefined) clearPendingPairLabel(tgId);
+    await ctx.answerCallbackQuery();
+    await showMainMenu(ctx);
+  });
+  bot.callbackQuery("m:accounts", showAccountsMenu);
+  bot.callbackQuery("m:help", showHelpMenu);
+  bot.callbackQuery("m:pair", showPairPrompt);
+  bot.callbackQuery(/^acc:(.+)$/, async (ctx) => {
+    await showAccountDetail(ctx, ctx.match[1]!);
+  });
   bot.callbackQuery(/^g:(.+)$/, async (ctx) => {
-    await handleGroupsCallback(ctx, ctx.match[1]!);
+    await showGroupsList(ctx, ctx.match[1]!);
   });
   bot.callbackQuery(/^u:(.+)$/, async (ctx) => {
-    await handleUnpairPromptCallback(ctx, ctx.match[1]!);
+    await showUnpairConfirm(ctx, ctx.match[1]!);
   });
   bot.callbackQuery(/^uc:(.+)$/, async (ctx) => {
-    await handleUnpairConfirmCallback(ctx, ctx.match[1]!);
+    await executeUnpair(ctx, ctx.match[1]!);
   });
-  bot.callbackQuery("ux", handleUnpairCancelCallback);
-  bot.callbackQuery("m:accounts", async (ctx) => {
-    await ctx.answerCallbackQuery();
-    await handleAccounts(ctx);
+
+  // Plain-text messages: if the operator is in the "pending pair label" state
+  // (because they tapped 📡 Pair New), treat their next non-command message as
+  // the label. Otherwise, gently nudge them toward /menu.
+  bot.on("message:text", async (ctx) => {
+    const text = ctx.message?.text ?? "";
+    if (text.startsWith("/")) return; // commands are handled above
+    const tgId = ctx.from?.id;
+    if (tgId === undefined) return;
+    if (consumePendingPairLabel(tgId)) {
+      const label = text.trim().replace(/^["'“”‘’]|["'“”‘’]$/g, "");
+      if (!label) {
+        await ctx.reply("That label is empty. Tap /menu and try again.");
+        return;
+      }
+      await executePairFlow(ctx, label);
+      return;
+    }
+    await ctx.reply("Tap /menu to see what I can do.");
   });
-  bot.callbackQuery("m:pair", handleMenuPairCallback);
-  bot.callbackQuery("m:help", handleMenuHelpCallback);
 
   bot.catch((err) => {
     logger.error({ err }, "telegram error");
   });
 
-  // Populate Telegram's slash menu with our commands. Run async so it doesn't
-  // block bot startup; errors are logged but not fatal.
+  // Populate Telegram's slash menu with our commands.
   void bot.api
     .setMyCommands([
-      { command: "start", description: "Show the welcome menu" },
+      { command: "menu", description: "Open the main menu" },
+      { command: "start", description: "Open the main menu" },
       { command: "accounts", description: "List paired WhatsApp accounts" },
-      { command: "pair", description: "Pair a new WhatsApp account (usage: /pair Label)" },
-      { command: "unpair", description: "Unpair a WhatsApp account (usage: /unpair Label)" },
+      { command: "pair", description: "Pair a new account (usage: /pair Label)" },
+      { command: "unpair", description: "Unpair an account (usage: /unpair Label)" },
       { command: "groups", description: "List groups for an account (usage: /groups Label)" },
       { command: "help", description: "Show command help" },
     ])
diff --git a/apps/bot/src/telegram/callbacks.ts b/apps/bot/src/telegram/callbacks.ts
index 0b05b72..28ec5a5 100644
--- a/apps/bot/src/telegram/callbacks.ts
+++ b/apps/bot/src/telegram/callbacks.ts
@@ -1,74 +1,115 @@
 import type { Context } from "grammy";
-import { InlineKeyboard } from "grammy";
 import { rm } from "node:fs/promises";
 import { join } from "node:path";
 import { eq } from "drizzle-orm";
 import { whatsappAccounts } from "@cmbot/db";
 import { db } from "../db.js";
 import { env } from "../env.js";
+import { logger } from "../logger.js";
 import { sessionManager } from "../whatsapp/session-manager.js";
 import { writeAuditLog } from "../audit.js";
+import { setPendingPairLabel } from "./state.js";
+import {
+  mainMenu,
+  helpMenu,
+  pairPromptMenu,
+  accountsMenu,
+  accountDetailMenu,
+  groupsListMenu,
+  unpairConfirmMenu,
+  unpairDoneMenu,
+  type MenuView,
+} from "./menus.js";
 
-// Callback data uses short prefixes to stay well under Telegram's 64-byte limit
-//   g:<uuid>  → list groups for this account
-//   u:<uuid>  → ask for unpair confirmation
-//   uc:<uuid> → confirm unpair (proceed)
-//   ux        → cancel unpair
-//   m:pair    → show pair instructions
-//   m:help    → show help text
-
-async function findAccountForOperator(ctx: Context, accountId: string) {
-  const operatorId = ctx.from?.id;
-  if (!operatorId) return null;
-  const operatorRow = await db.query.operators.findFirst({
-    where: (o, { eq }) => eq(o.telegramUserId, operatorId),
+async function findOperator(ctx: Context) {
+  const tgId = ctx.from?.id;
+  if (!tgId) return null;
+  return db.query.operators.findFirst({
+    where: (o, { eq }) => eq(o.telegramUserId, tgId),
   });
-  if (!operatorRow) return null;
+}
+
+// Edit the current message to render a new menu view. Falls back to a fresh
+// reply if the previous message can't be edited (e.g. a photo message — Telegram
+// won't let us turn it back into a text message).
+async function showMenu(ctx: Context, view: MenuView): Promise<void> {
+  try {
+    await ctx.editMessageText(view.text, {
+      reply_markup: view.keyboard,
+      parse_mode: "Markdown",
+    });
+  } catch (err) {
+    logger.debug({ err }, "showMenu: edit failed, sending fresh message");
+    await ctx.reply(view.text, {
+      reply_markup: view.keyboard,
+      parse_mode: "Markdown",
+    });
+  }
+}
+
+export async function showMainMenu(ctx: Context): Promise<void> {
+  await showMenu(ctx, mainMenu());
+}
+
+export async function showHelpMenu(ctx: Context): Promise<void> {
+  await ctx.answerCallbackQuery();
+  await showMenu(ctx, helpMenu());
+}
+
+export async function showAccountsMenu(ctx: Context): Promise<void> {
+  await ctx.answerCallbackQuery();
+  const op = await findOperator(ctx);
+  if (!op) return;
+  const view = await accountsMenu(op.id);
+  await showMenu(ctx, view);
+}
+
+export async function showAccountDetail(ctx: Context, accountId: string): Promise<void> {
+  await ctx.answerCallbackQuery();
+  const op = await findOperator(ctx);
+  if (!op) return;
+  const view = await accountDetailMenu(op.id, accountId);
+  if (!view) {
+    await ctx.answerCallbackQuery({ text: "Account not found.", show_alert: true });
+    return;
+  }
+  await showMenu(ctx, view);
+}
+
+export async function showGroupsList(ctx: Context, accountId: string): Promise<void> {
+  await ctx.answerCallbackQuery();
+  const op = await findOperator(ctx);
+  if (!op) return;
+  const view = await groupsListMenu(op.id, accountId);
+  if (!view) {
+    await ctx.answerCallbackQuery({ text: "Account not found.", show_alert: true });
+    return;
+  }
+  await showMenu(ctx, view);
+}
+
+export async function showUnpairConfirm(ctx: Context, accountId: string): Promise<void> {
+  await ctx.answerCallbackQuery();
+  const op = await findOperator(ctx);
+  if (!op) return;
+  const view = await unpairConfirmMenu(op.id, accountId);
+  if (!view) {
+    await ctx.answerCallbackQuery({ text: "Account not found.", show_alert: true });
+    return;
+  }
+  await showMenu(ctx, view);
+}
+
+export async function executeUnpair(ctx: Context, accountId: string): Promise<void> {
+  const op = await findOperator(ctx);
+  if (!op) {
+    await ctx.answerCallbackQuery();
+    return;
+  }
   const account = await db.query.whatsappAccounts.findFirst({
-    where: (a, { eq, and }) => and(eq(a.id, accountId), eq(a.operatorId, operatorRow.id)),
+    where: (a, { eq, and }) => and(eq(a.id, accountId), eq(a.operatorId, op.id)),
   });
-  if (!account) return null;
-  return { account, operatorRow };
-}
-
-export async function handleGroupsCallback(ctx: Context, accountId: string): Promise<void> {
-  const found = await findAccountForOperator(ctx, accountId);
-  if (!found) {
-    await ctx.answerCallbackQuery({ text: "Account not found.", show_alert: true });
-    return;
-  }
-  const groups = await db.query.whatsappGroups.findMany({
-    where: (g, { eq }) => eq(g.accountId, accountId),
-    orderBy: (g, { asc }) => [asc(g.name)],
-  });
-  await ctx.answerCallbackQuery();
-  if (groups.length === 0) {
-    await ctx.reply(`No groups synced for "${found.account.label}" yet.`);
-    return;
-  }
-  const lines = groups.slice(0, 50).map((g) => `• ${g.name} (${g.participantCount})`);
-  const overflow = groups.length > 50 ? `\n…and ${groups.length - 50} more` : "";
-  await ctx.reply(`👥 Groups in "${found.account.label}":\n${lines.join("\n")}${overflow}`);
-}
-
-export async function handleUnpairPromptCallback(ctx: Context, accountId: string): Promise<void> {
-  const found = await findAccountForOperator(ctx, accountId);
-  if (!found) {
-    await ctx.answerCallbackQuery({ text: "Account not found.", show_alert: true });
-    return;
-  }
-  const kb = new InlineKeyboard()
-    .text("✅ Yes, unpair", `uc:${accountId}`)
-    .text("❌ Cancel", "ux");
-  await ctx.answerCallbackQuery();
-  await ctx.reply(`Unpair "${found.account.label}"? Session files will be deleted.`, {
-    reply_markup: kb,
-  });
-}
-
-export async function handleUnpairConfirmCallback(ctx: Context, accountId: string): Promise<void> {
-  const found = await findAccountForOperator(ctx, accountId);
-  if (!found) {
+  if (!account) {
     await ctx.answerCallbackQuery({ text: "Account not found.", show_alert: true });
     return;
   }
@@ -79,41 +120,20 @@ export async function handleUnpairConfirmCallback(ctx: Context, accountId: strin
     .set({ status: "logged_out", phoneNumber: null })
     .where(eq(whatsappAccounts.id, accountId));
   await writeAuditLog(db, {
-    operatorId: found.operatorRow.id,
+    operatorId: op.id,
     source: "telegram",
     action: "account.unpaired",
     targetType: "whatsapp_account",
     targetId: accountId,
-    payload: { label: found.account.label, via: "callback" },
+    payload: { label: account.label, via: "menu" },
   });
   await ctx.answerCallbackQuery({ text: "Unpaired." });
-  await ctx.editMessageText(`🗑 "${found.account.label}" unpaired. Session files deleted.`);
+  await showMenu(ctx, unpairDoneMenu(account.label));
 }
 
-export async function handleUnpairCancelCallback(ctx: Context): Promise<void> {
-  await ctx.answerCallbackQuery({ text: "Cancelled." });
-  await ctx.editMessageText("Cancelled.");
-}
-
-export async function handleMenuPairCallback(ctx: Context): Promise<void> {
+export async function showPairPrompt(ctx: Context): Promise<void> {
   await ctx.answerCallbackQuery();
-  await ctx.reply(
-    "📡 To pair a new WhatsApp account:\n\n" +
-      "Send `/pair YourLabel` (e.g. `/pair Sales 1`).\n\n" +
-      "A QR code will appear within ~5 seconds. Scan it from WhatsApp → Settings → Linked Devices.",
-    { parse_mode: "Markdown" },
-  );
-}
-
-export async function handleMenuHelpCallback(ctx: Context): Promise<void> {
-  await ctx.answerCallbackQuery();
-  await ctx.reply(
-    "Available commands:\n\n" +
-      "/start — show the welcome menu\n" +
-      "/help — show this help\n" +
-      "/pair <label> — pair a new WhatsApp account\n" +
-      "/unpair <label> — disconnect and forget a paired account\n" +
-      "/accounts — list paired accounts (with action buttons)\n" +
-      "/groups <label> — list groups for a given account",
-  );
+  const userId = ctx.from?.id;
+  if (userId) setPendingPairLabel(userId);
+  await showMenu(ctx, pairPromptMenu());
 }
diff --git a/apps/bot/src/telegram/commands/pair.ts b/apps/bot/src/telegram/commands/pair.ts
index 1a409c0..4efa528 100644
--- a/apps/bot/src/telegram/commands/pair.ts
+++ b/apps/bot/src/telegram/commands/pair.ts
@@ -10,6 +10,8 @@ import { sessionManager } from "../../whatsapp/session-manager.js";
 import { renderQrPng } from "../../whatsapp/qr-renderer.js";
 import { syncGroupsForAccount } from "../../whatsapp/group-sync.js";
 import { writeAuditLog } from "../../audit.js";
+import { setPendingPairLabel } from "../state.js";
+import { InlineKeyboard } from "grammy";
 
 // Per-account state for the pairing flow. Re-running /pair for the same
 // account tears down the previous flow before starting a new one so we never
@@ -40,10 +42,23 @@ export async function handlePair(ctx: Context): Promise<void> {
     .trim()
     .replace(/^["'“”‘’]|["'“”‘’]$/g, "");
   if (!label) {
-    await ctx.reply('Usage: /pair "Account Label"');
+    // No label after /pair — set pending state and prompt the operator to
+    // reply with a label as a regular message.
+    const tgId = ctx.from?.id;
+    if (tgId !== undefined) setPendingPairLabel(tgId);
+    const kb = new InlineKeyboard().text("⬅ Cancel", "m:main");
+    await ctx.reply(
+      "📡 *Pair a new account*\n\n" +
+        "What name should I give this WhatsApp account?\n\n" +
+        "Reply to this message with a short label, e.g. `Sales 1`.",
+      { reply_markup: kb, parse_mode: "Markdown" },
+    );
     return;
   }
+  await executePairFlow(ctx, label);
+}
 
+export async function executePairFlow(ctx: Context, label: string): Promise<void> {
   const operatorId = ctx.from?.id;
   if (!operatorId) return;
 
@@ -114,9 +129,6 @@ export async function handlePair(ctx: Context): Promise<void> {
         qrMessageIdByAccount.delete(id);
         lastQrPayloadByAccount.delete(id);
         offByAccount.delete(id);
-        await ctx.reply(
-          `✅ "${label}" connected${event.phoneNumber ? ` as +${event.phoneNumber}` : ""}.`,
-        );
         await writeAuditLog(db, {
           operatorId: operatorRow.id,
           source: "telegram",
@@ -126,16 +138,27 @@ export async function handlePair(ctx: Context): Promise<void> {
           payload: { label },
         });
         const session = sessionManager.getSession(id);
+        let syncedCount = 0;
         if (session) {
           const result = await syncGroupsForAccount(id, session.socket);
-          await ctx.reply(`Synced ${result.synced} groups. Ready to send reminders.`);
+          syncedCount = result.synced;
         }
+        const phoneText = event.phoneNumber ? ` as +${event.phoneNumber}` : "";
+        const kb = new InlineKeyboard()
+          .text("📂 View Groups", `g:${id}`)
+          .row()
+          .text("⬅ Main Menu", "m:main");
+        await ctx.reply(
+          `✅ *${label}* connected${phoneText}.\n\nSynced ${syncedCount} group${syncedCount === 1 ? "" : "s"}.`,
+          { reply_markup: kb, parse_mode: "Markdown" },
+        );
         off();
       } else if (event.type === "close" && event.loggedOut) {
         qrMessageIdByAccount.delete(id);
         lastQrPayloadByAccount.delete(id);
         offByAccount.delete(id);
-        await ctx.reply(`⚠️ Pairing failed (logged out).`);
+        const kb = new InlineKeyboard().text("⬅ Main Menu", "m:main");
+        await ctx.reply(`⚠️ Pairing failed (logged out).`, { reply_markup: kb });
         off();
       }
     } catch (err) {
diff --git a/apps/bot/src/telegram/menus.ts b/apps/bot/src/telegram/menus.ts
new file mode 100644
index 0000000..edd451c
--- /dev/null
+++ b/apps/bot/src/telegram/menus.ts
@@ -0,0 +1,186 @@
+import { InlineKeyboard } from "grammy";
+import { db } from "../db.js";
+import { sessionManager } from "../whatsapp/session-manager.js";
+
+// BotFather-style navigation: every leaf has a way home, every branch shows
+// you where you are. All callbacks edit the same message.
+
+// Callback data scheme (kept short to stay under Telegram's 64-byte limit):
+//   m:main           — top-level menu
+//   m:accounts       — accounts list
+//   m:help           — help text
+//   m:pair           — prompt for new account label
+//   acc:<id>         — single account view
+//   g:<id>           — groups list for account
+//   u:<id>           — unpair confirm prompt
+//   uc:<id>          — unpair execute
+//   ux:<id>          — cancel unpair, go back to account view
+
+export type MenuView = {
+  text: string;
+  keyboard: InlineKeyboard;
+};
+
+export function mainMenu(): MenuView {
+  const keyboard = new InlineKeyboard()
+    .text("📒 Accounts", "m:accounts")
+    .text("📡 Pair New", "m:pair")
+    .row()
+    .text("❓ Help", "m:help");
+  return {
+    text:
+      "👋 *cm WhatsApp Reminder Bot*\n\n" +
+      "What would you like to do?",
+    keyboard,
+  };
+}
+
+export function helpMenu(): MenuView {
+  const keyboard = new InlineKeyboard().text("⬅ Main Menu", "m:main");
+  return {
+    text:
+      "*Available actions:*\n\n" +
+      "📒 *Accounts* — list paired WhatsApp accounts and act on each one\n" +
+      "📡 *Pair New* — link a new WhatsApp account via QR code\n" +
+      "❓ *Help* — this screen\n\n" +
+      "Type /start or /menu anytime to come back here.",
+    keyboard,
+  };
+}
+
+export function pairPromptMenu(): MenuView {
+  const keyboard = new InlineKeyboard().text("⬅ Cancel", "m:main");
+  return {
+    text:
+      "📡 *Pair a new account*\n\n" +
+      "What name should I give this WhatsApp account?\n\n" +
+      "Reply to this message with a short label, e.g. `Sales 1`.\n\n" +
+      "(Or tap *Cancel* to go back.)",
+    keyboard,
+  };
+}
+
+export async function accountsMenu(operatorId: string): Promise<MenuView> {
+  const accounts = await db.query.whatsappAccounts.findMany({
+    where: (a, { eq }) => eq(a.operatorId, operatorId),
+    orderBy: (a, { asc }) => [asc(a.label)],
+  });
+
+  if (accounts.length === 0) {
+    const keyboard = new InlineKeyboard()
+      .text("📡 Pair New", "m:pair")
+      .row()
+      .text("⬅ Main Menu", "m:main");
+    return {
+      text: "📒 *Accounts*\n\nNo accounts paired yet.",
+      keyboard,
+    };
+  }
+
+  const keyboard = new InlineKeyboard();
+  for (const a of accounts) {
+    keyboard.text(`📒 ${a.label}`, `acc:${a.id}`).row();
+  }
+  keyboard.text("📡 Pair New", "m:pair").row().text("⬅ Main Menu", "m:main");
+
+  const lines = accounts.map((a) => {
+    const live = sessionManager.getState(a.id);
+    const phone = a.phoneNumber ? ` (+${a.phoneNumber})` : "";
+    return `• *${a.label}*${phone} — ${a.status} (live: ${live})`;
+  });
+  return {
+    text: `📒 *Paired accounts:*\n\n${lines.join("\n")}\n\nTap an account to view its actions.`,
+    keyboard,
+  };
+}
+
+export async function accountDetailMenu(
+  operatorId: string,
+  accountId: string,
+): Promise<MenuView | null> {
+  const account = await db.query.whatsappAccounts.findFirst({
+    where: (a, { eq, and }) => and(eq(a.id, accountId), eq(a.operatorId, operatorId)),
+  });
+  if (!account) return null;
+  const live = sessionManager.getState(accountId);
+  const phone = account.phoneNumber ? ` (+${account.phoneNumber})` : "";
+
+  const keyboard = new InlineKeyboard()
+    .text("📂 Groups", `g:${accountId}`)
+    .text("🗑 Unpair", `u:${accountId}`)
+    .row()
+    .text("⬅ Accounts", "m:accounts")
+    .text("⬅ Main Menu", "m:main");
+
+  return {
+    text:
+      `📒 *${account.label}*${phone}\n\n` +
+      `db status: \`${account.status}\`\n` +
+      `live status: \`${live}\`\n\n` +
+      "What would you like to do?",
+    keyboard,
+  };
+}
+
+export async function groupsListMenu(
+  operatorId: string,
+  accountId: string,
+): Promise<MenuView | null> {
+  const account = await db.query.whatsappAccounts.findFirst({
+    where: (a, { eq, and }) => and(eq(a.id, accountId), eq(a.operatorId, operatorId)),
+  });
+  if (!account) return null;
+
+  const groups = await db.query.whatsappGroups.findMany({
+    where: (g, { eq }) => eq(g.accountId, accountId),
+    orderBy: (g, { asc }) => [asc(g.name)],
+  });
+
+  const keyboard = new InlineKeyboard()
+    .text("⬅ Account", `acc:${accountId}`)
+    .text("⬅ Main Menu", "m:main");
+
+  if (groups.length === 0) {
+    return {
+      text: `👥 *Groups in ${account.label}*\n\nNo groups synced yet.`,
+      keyboard,
+    };
+  }
+  const lines = groups
+    .slice(0, 50)
+    .map((g) => `• ${g.name} (${g.participantCount})`);
+  const overflow = groups.length > 50 ? `\n…and ${groups.length - 50} more` : "";
+  return {
+    text: `👥 *Groups in ${account.label}*\n\n${lines.join("\n")}${overflow}`,
+    keyboard,
+  };
+}
+
+export async function unpairConfirmMenu(
+  operatorId: string,
+  accountId: string,
+): Promise<MenuView | null> {
+  const account = await db.query.whatsappAccounts.findFirst({
+    where: (a, { eq, and }) => and(eq(a.id, accountId), eq(a.operatorId, operatorId)),
+  });
+  if (!account) return null;
+  const keyboard = new InlineKeyboard()
+    .text("✅ Yes, unpair", `uc:${accountId}`)
+    .text("⬅ Cancel", `acc:${accountId}`);
+  return {
+    text:
+      `🗑 *Unpair ${account.label}?*\n\n` +
+      "The session files will be deleted and you'll need to re-scan a QR code if you want this account back.",
+    keyboard,
+  };
+}
+
+export function unpairDoneMenu(label: string): MenuView {
+  const keyboard = new InlineKeyboard()
+    .text("⬅ Accounts", "m:accounts")
+    .text("⬅ Main Menu", "m:main");
+  return {
+    text: `🗑 *${label}* unpaired. Session files deleted.`,
+    keyboard,
+  };
+}
diff --git a/apps/bot/src/telegram/state.ts b/apps/bot/src/telegram/state.ts
new file mode 100644
index 0000000..5f78a3f
--- /dev/null
+++ b/apps/bot/src/telegram/state.ts
@@ -0,0 +1,23 @@
+// Per-user conversation state for menu-driven flows.
+// Currently tracks: "operator clicked Pair New, waiting for them to type the label".
+// In-memory only — fine for a single-instance bot. If we ever scale horizontally,
+// move this to Postgres.
+
+const PENDING_TTL_MS = 5 * 60 * 1000; // 5 minutes
+
+const pendingPairLabel = new Map<number, number>(); // userId → expires_at_ms
+
+export function setPendingPairLabel(userId: number): void {
+  pendingPairLabel.set(userId, Date.now() + PENDING_TTL_MS);
+}
+
+export function clearPendingPairLabel(userId: number): void {
+  pendingPairLabel.delete(userId);
+}
+
+export function consumePendingPairLabel(userId: number): boolean {
+  const expiresAt = pendingPairLabel.get(userId);
+  if (!expiresAt) return false;
+  pendingPairLabel.delete(userId);
+  return Date.now() < expiresAt;
+}