diff --git a/apps/bot/src/scheduler/fire-reminder.test.ts b/apps/bot/src/scheduler/fire-reminder.test.ts
index de2f3a3..5b173be 100644
--- a/apps/bot/src/scheduler/fire-reminder.test.ts
+++ b/apps/bot/src/scheduler/fire-reminder.test.ts
@@ -82,7 +82,7 @@ describe("fireReminder", () => {
     getReminderMock.mockResolvedValue({
       id: "r-1",
       accountId: "acct-A",
-      status: "ended",
+      status: "inactive",
       targets: [],
       messages: [],
       createdBy: "op-1",
diff --git a/apps/bot/src/scheduler/fire-reminder.ts b/apps/bot/src/scheduler/fire-reminder.ts
index 8e2a2e4..5cbf51b 100644
--- a/apps/bot/src/scheduler/fire-reminder.ts
+++ b/apps/bot/src/scheduler/fire-reminder.ts
@@ -394,7 +394,7 @@ async function fireReminderInner(
     if (reminder.scheduleKind === "one_off") {
       await db
         .update(reminders)
-        .set({ status: "ended", updatedAt: new Date() })
+        .set({ status: "inactive", updatedAt: new Date() })
         .where(eq(reminders.id, reminder.id));
     } else if (reminder.scheduleKind === "recurring" && reminder.rrule) {
       const next = nextOccurrence(reminder.rrule, reminder.timezone, new Date());
@@ -417,7 +417,7 @@ async function fireReminderInner(
         }
       } else {
         logger.info({ reminderId: reminder.id }, "fire-reminder: no further occurrences, ending");
-        await db.update(reminders).set({ status: "ended" }).where(eq(reminders.id, reminder.id));
+        await db.update(reminders).set({ status: "inactive" }).where(eq(reminders.id, reminder.id));
       }
     }
   }
diff --git a/apps/web/src/actions/reminders.run-actions.test.ts b/apps/web/src/actions/reminders.run-actions.test.ts
index b781a71..1c87bb2 100644
--- a/apps/web/src/actions/reminders.run-actions.test.ts
+++ b/apps/web/src/actions/reminders.run-actions.test.ts
@@ -206,6 +206,6 @@ describe("cancelReminderRunAction", () => {
     await cancelReminderRunAction({ runId: PAUSED_RUN.id });
     const calls = setSpy.mock.calls;
     const lastPayload = calls[calls.length - 1]?.[0] as Record<string, unknown>;
-    expect(lastPayload.status).toBe("ended");
+    expect(lastPayload.status).toBe("inactive");
   });
 });
diff --git a/apps/web/src/actions/reminders.ts b/apps/web/src/actions/reminders.ts
index 3910d2d..5bf4885 100644
--- a/apps/web/src/actions/reminders.ts
+++ b/apps/web/src/actions/reminders.ts
@@ -660,7 +660,7 @@ export async function cancelReminderRunAction(input: {
     await tx
       .update(reminders)
       .set({
-        status: reminder.scheduleKind === "recurring" ? "active" : "ended",
+        status: reminder.scheduleKind === "recurring" ? "active" : "inactive",
         updatedAt: new Date(),
       })
       .where(eq(reminders.id, reminder.id));
diff --git a/apps/web/src/app/page.tsx b/apps/web/src/app/page.tsx
index b3fdc65..abff01e 100644
--- a/apps/web/src/app/page.tsx
+++ b/apps/web/src/app/page.tsx
@@ -182,9 +182,9 @@ export default async function DashboardPage() {
         />
         <StatCard
           title="Reminders"
-          value={`${stats.activeReminders} / ${stats.pausedReminders} / ${stats.endedReminders} / ${stats.totalReminders}`}
+          value={`${stats.activeReminders} / ${stats.pausedReminders} / ${stats.inactiveReminders} / ${stats.totalReminders}`}
           icon={BellIcon}
-          description="Active / Paused / Ended / Total"
+          description="Active / Paused / Inactive / Total"
           href="/reminders"
         />
       </div>
diff --git a/apps/web/src/app/reminders/[id]/actions-bar.test.tsx b/apps/web/src/app/reminders/[id]/actions-bar.test.tsx
index b453360..31eb349 100644
--- a/apps/web/src/app/reminders/[id]/actions-bar.test.tsx
+++ b/apps/web/src/app/reminders/[id]/actions-bar.test.tsx
@@ -41,9 +41,9 @@ describe("ActionsBar — card visibility by status", () => {
     expect(html).not.toMatch(/aria-label="Pause"/);
   });
 
-  it("ended: shows Restart and Delete (no Pause)", () => {
+  it("inactive: shows Restart and Delete (no Pause)", () => {
     const html = renderToStaticMarkup(
-      <ActionsBar reminderId="r-1" status="ended" isRecurring={false} />,
+      <ActionsBar reminderId="r-1" status="inactive" isRecurring={false} />,
     );
     expect(html).toMatch(/aria-label="Restart"/);
     expect(html).toMatch(/aria-label="Delete"/);
diff --git a/apps/web/src/app/reminders/[id]/actions-bar.tsx b/apps/web/src/app/reminders/[id]/actions-bar.tsx
index 2cf9e20..0096f0b 100644
--- a/apps/web/src/app/reminders/[id]/actions-bar.tsx
+++ b/apps/web/src/app/reminders/[id]/actions-bar.tsx
@@ -38,7 +38,7 @@ interface ActionsBarProps {
  * on desktop, stacked on mobile:
  *
  *   - Pause     — only when status === "active"
- *   - Restart   — when status is "paused" or "ended"
+ *   - Restart   — when status is "paused" or "inactive"
  *   - Delete    — always available (terminal)
  *
  * Each Dialog confirms before firing the corresponding server action.
@@ -46,7 +46,7 @@ interface ActionsBarProps {
  */
 export function ActionsBar({ reminderId, status, isRecurring }: ActionsBarProps) {
   const canPause = status === "active";
-  const canRestart = status === "paused" || status === "ended";
+  const canRestart = status === "paused" || status === "inactive";
 
   return (
     <div className="grid grid-cols-1 sm:grid-cols-2 lg:grid-cols-4 gap-2">
diff --git a/apps/web/src/app/reminders/[id]/page.tsx b/apps/web/src/app/reminders/[id]/page.tsx
index a2bbfac..be9769b 100644
--- a/apps/web/src/app/reminders/[id]/page.tsx
+++ b/apps/web/src/app/reminders/[id]/page.tsx
@@ -48,7 +48,7 @@ function formatWhen(date: Date | null, tz: string): string {
 const STATUS_STYLES: Record<string, string> = {
   active:
     "bg-emerald-500/15 text-emerald-700 dark:bg-emerald-500/20 dark:text-emerald-400 border-transparent",
-  ended:
+  inactive:
     "bg-slate-200/60 text-slate-500 dark:bg-slate-700/40 dark:text-slate-400 border-transparent",
   paused:
     "bg-amber-500/15 text-amber-700 dark:bg-amber-500/20 dark:text-amber-400 border-transparent",
diff --git a/apps/web/src/app/reminders/page.tsx b/apps/web/src/app/reminders/page.tsx
index 3e5aab1..f92e27d 100644
--- a/apps/web/src/app/reminders/page.tsx
+++ b/apps/web/src/app/reminders/page.tsx
@@ -32,7 +32,7 @@ import {
   restartReminderAction,
 } from "@/actions/reminders";
 
-type FilterValue = "all" | "active" | "ended" | "paused";
+type FilterValue = "all" | "active" | "inactive" | "paused";
 
 function formatWhen(date: Date | null, tz: string): string {
   if (!date) return "—";
@@ -48,7 +48,7 @@ function formatWhen(date: Date | null, tz: string): string {
 const STATUS_STYLES: Record<string, string> = {
   active:
     "bg-emerald-500/15 text-emerald-700 dark:bg-emerald-500/20 dark:text-emerald-400 border-transparent",
-  ended:
+  inactive:
     "bg-slate-200/60 text-slate-500 dark:bg-slate-700/40 dark:text-slate-400 border-transparent",
   paused:
     "bg-amber-500/15 text-amber-700 dark:bg-amber-500/20 dark:text-amber-400 border-transparent",
@@ -104,7 +104,7 @@ function StatusPill({ status }: { status: string }) {
 const FILTER_TABS: { value: FilterValue; label: string }[] = [
   { value: "all", label: "All" },
   { value: "active", label: "Active" },
-  { value: "ended", label: "Ended" },
+  { value: "inactive", label: "Inactive" },
   { value: "paused", label: "Paused" },
 ];
 
@@ -127,7 +127,7 @@ interface PageProps {
 export default async function RemindersPage({ searchParams }: PageProps) {
   const sp = await searchParams;
   const status: FilterValue =
-    sp.filter === "active" || sp.filter === "ended" || sp.filter === "paused"
+    sp.filter === "active" || sp.filter === "inactive" || sp.filter === "paused"
       ? sp.filter
       : "all";
   // Sort is now fixed to `created_desc`. Reordering on every status flip
@@ -225,7 +225,7 @@ export default async function RemindersPage({ searchParams }: PageProps) {
             {visible.map((reminder) => {
               const canPause = reminder.status === "active";
               const canRestart =
-                reminder.status === "paused" || reminder.status === "ended";
+                reminder.status === "paused" || reminder.status === "inactive";
               const cardBody = (
                 <Link
                   // eslint-disable-next-line @typescript-eslint/no-explicit-any
diff --git a/apps/web/src/components/reminder-edit/edit-when-form.tsx b/apps/web/src/components/reminder-edit/edit-when-form.tsx
index c523adc..f8ded05 100644
--- a/apps/web/src/components/reminder-edit/edit-when-form.tsx
+++ b/apps/web/src/components/reminder-edit/edit-when-form.tsx
@@ -170,8 +170,8 @@ export function EditWhenForm({
 
       <RecurrencePicker firstFire={previewDt} value={spec} onChange={setSpec} />
 
-      <div className="space-y-1.5">
-        <label className="flex items-center gap-2 cursor-pointer select-none">
+      <div className="space-y-2">
+        <label className="flex items-center gap-3 rounded-lg border border-input bg-card px-3 py-2.5 cursor-pointer select-none transition-colors hover:bg-accent/40">
           <input
             type="checkbox"
             checked={useDeadline}
@@ -179,17 +179,20 @@ export function EditWhenForm({
               setUseDeadline(e.target.checked);
               setError(null);
             }}
-            className="size-4 rounded border-input accent-primary"
+            className="size-5 rounded border-input accent-primary"
             aria-label="Set a delivery deadline"
           />
-          <span className="text-sm font-medium flex items-center gap-1.5">
+          <span className="flex-1 flex items-center gap-1.5 text-sm font-medium">
             <ClockIcon className="size-3.5" />
             Pause sending by
             <span className="text-xs font-normal text-muted-foreground">(optional)</span>
           </span>
+          <span className="text-xs text-muted-foreground">
+            {useDeadline ? "Set" : "Off"}
+          </span>
         </label>
         {useDeadline && (
-          <div className="flex flex-wrap items-center gap-2 pl-6">
+          <div className="flex flex-wrap items-center gap-2 pl-3">
             <HourSelect
               ariaPrefix="Delivery deadline"
               value={deliveryEndHour}
diff --git a/apps/web/src/components/reminder-wizard/when-form-client.tsx b/apps/web/src/components/reminder-wizard/when-form-client.tsx
index 63ecafa..c7891d9 100644
--- a/apps/web/src/components/reminder-wizard/when-form-client.tsx
+++ b/apps/web/src/components/reminder-wizard/when-form-client.tsx
@@ -181,8 +181,8 @@ export function WhenFormClient({
           deadline are paused so the operator can resume them later.
           The whole control is opt-in: tick the box to surface the hour
           picker, untick to remove the deadline entirely. */}
-      <div className="space-y-1.5">
-        <label className="flex items-center gap-2 cursor-pointer select-none">
+      <div className="space-y-2">
+        <label className="flex items-center gap-3 rounded-lg border border-input bg-card px-3 py-2.5 cursor-pointer select-none transition-colors hover:bg-accent/40">
           <input
             type="checkbox"
             checked={useDeadline}
@@ -190,17 +190,20 @@ export function WhenFormClient({
               setUseDeadline(e.target.checked);
               setError(null);
             }}
-            className="size-4 rounded border-input accent-primary"
+            className="size-5 rounded border-input accent-primary"
             aria-label="Set a delivery deadline"
           />
-          <span className="text-sm font-medium flex items-center gap-1.5">
+          <span className="flex-1 flex items-center gap-1.5 text-sm font-medium">
             <ClockIcon className="size-3.5" />
             Pause sending by
             <span className="text-xs font-normal text-muted-foreground">(optional)</span>
           </span>
+          <span className="text-xs text-muted-foreground">
+            {useDeadline ? "Set" : "Off"}
+          </span>
         </label>
         {useDeadline && (
-          <div className="flex flex-wrap items-center gap-2 pl-6">
+          <div className="flex flex-wrap items-center gap-2 pl-3">
             <HourSelect
               ariaPrefix="Delivery deadline"
               value={deliveryEndHour}
diff --git a/apps/web/src/lib/queries.ts b/apps/web/src/lib/queries.ts
index 6bc9723..8a4f0f4 100644
--- a/apps/web/src/lib/queries.ts
+++ b/apps/web/src/lib/queries.ts
@@ -34,7 +34,7 @@ export async function getDashboardStats(operatorId: string) {
     totalAccounts: accounts.length,
     activeReminders: allReminders.filter((r) => r.status === "active").length,
     pausedReminders: allReminders.filter((r) => r.status === "paused").length,
-    endedReminders: allReminders.filter((r) => r.status === "ended").length,
+    inactiveReminders: allReminders.filter((r) => r.status === "inactive").length,
     totalReminders: allReminders.length,
     recentRuns: recentRuns.rows as Array<{
       id: string;
diff --git a/apps/web/src/lib/reminder-filter.test.ts b/apps/web/src/lib/reminder-filter.test.ts
index cbb0624..a4c3bbe 100644
--- a/apps/web/src/lib/reminder-filter.test.ts
+++ b/apps/web/src/lib/reminder-filter.test.ts
@@ -73,7 +73,7 @@ describe("applyReminderFilter — account / group filters", () => {
   });
 
   it("status='all' or unset includes every status", () => {
-    const rows = [mk({ id: "a", status: "active" }), mk({ id: "b", status: "ended" })];
+    const rows = [mk({ id: "a", status: "active" }), mk({ id: "b", status: "inactive" })];
     expect(applyReminderFilter(rows, { status: "all" }).map((r) => r.id)).toEqual(["a", "b"]);
     expect(applyReminderFilter(rows, {}).map((r) => r.id)).toEqual(["a", "b"]);
   });
@@ -81,7 +81,7 @@ describe("applyReminderFilter — account / group filters", () => {
   it("status filters to the matching value", () => {
     const rows = [
       mk({ id: "a", status: "active" }),
-      mk({ id: "b", status: "ended" }),
+      mk({ id: "b", status: "inactive" }),
       mk({ id: "c", status: "paused" }),
     ];
     expect(applyReminderFilter(rows, { status: "paused" }).map((r) => r.id)).toEqual(["c"]);
@@ -152,7 +152,7 @@ describe("applyReminderFilter — combined", () => {
       mk({ id: "match", name: "Daily ping", accountId: "acc-1", groupIds: ["g-1"], status: "active", ...base }),
       mk({ id: "wrong-acc", name: "Daily ping", accountId: "acc-2", groupIds: ["g-1"], status: "active", ...base }),
       mk({ id: "wrong-group", name: "Daily ping", accountId: "acc-1", groupIds: ["g-9"], status: "active", ...base }),
-      mk({ id: "wrong-status", name: "Daily ping", accountId: "acc-1", groupIds: ["g-1"], status: "ended", ...base }),
+      mk({ id: "wrong-status", name: "Daily ping", accountId: "acc-1", groupIds: ["g-1"], status: "inactive", ...base }),
       mk({ id: "wrong-q", name: "Lunch", accountId: "acc-1", groupIds: ["g-1"], status: "active", ...base }),
     ];
     expect(
diff --git a/apps/web/src/lib/reminder-filter.ts b/apps/web/src/lib/reminder-filter.ts
index ef6a2e8..e222d5e 100644
--- a/apps/web/src/lib/reminder-filter.ts
+++ b/apps/web/src/lib/reminder-filter.ts
@@ -26,7 +26,7 @@ export interface ReminderFilter {
   q?: string;
   accountId?: string;
   groupId?: string;
-  status?: string; // "all" | "active" | "ended" | "paused"
+  status?: string; // "all" | "active" | "inactive" | "paused"
   sort?: SortKey;
 }
 
diff --git a/apps/web/src/lib/reminder-update.test.ts b/apps/web/src/lib/reminder-update.test.ts
index fd817a7..baf65cc 100644
--- a/apps/web/src/lib/reminder-update.test.ts
+++ b/apps/web/src/lib/reminder-update.test.ts
@@ -59,11 +59,11 @@ describe("validateUpdateScheduledAt", () => {
     if (r.ok) expect(r.scheduledAt.getTime()).toBe(PAST.getTime());
   });
 
-  it("ended one-off, past timestamp matching existing → ALLOWED", () => {
+  it("inactive one-off, past timestamp matching existing → ALLOWED", () => {
     const r = validateUpdateScheduledAt({
       iso: isoOf(PAST),
       timezone: TZ,
-      existingStatus: "ended",
+      existingStatus: "inactive",
       existingScheduledAt: PAST,
       now: NOW,
     });
diff --git a/apps/web/src/lib/reminder-update.ts b/apps/web/src/lib/reminder-update.ts
index 57c6bb8..2659997 100644
--- a/apps/web/src/lib/reminder-update.ts
+++ b/apps/web/src/lib/reminder-update.ts
@@ -34,7 +34,7 @@ export function validateUpdateScheduledAt(args: {
   if (Number.isNaN(dt.getTime())) {
     return { ok: false, error: "Invalid date" };
   }
-  const isPaused = args.existingStatus === "paused" || args.existingStatus === "ended";
+  const isPaused = args.existingStatus === "paused" || args.existingStatus === "inactive";
   const sameAsExisting =
     args.existingScheduledAt !== null &&
     Math.abs(args.existingScheduledAt.getTime() - dt.getTime()) < 1000;
diff --git a/packages/db/migrations/0009_rename_ended_to_inactive.sql b/packages/db/migrations/0009_rename_ended_to_inactive.sql
new file mode 100644
index 0000000..b9a54ca
--- /dev/null
+++ b/packages/db/migrations/0009_rename_ended_to_inactive.sql
@@ -0,0 +1,4 @@
+-- Rename the reminders.status enum value 'ended' → 'inactive'.
+-- The column is plain text (no DB-level enum), so this is purely a
+-- data migration. Code path renames in the same commit.
+UPDATE reminders SET status = 'inactive' WHERE status = 'ended';
diff --git a/packages/db/migrations/meta/_journal.json b/packages/db/migrations/meta/_journal.json
index 8810721..5ceb558 100644
--- a/packages/db/migrations/meta/_journal.json
+++ b/packages/db/migrations/meta/_journal.json
@@ -64,6 +64,13 @@
       "when": 1778395584234,
       "tag": "0008_greedy_matthew_murdock",
       "breakpoints": true
+    },
+    {
+      "idx": 9,
+      "version": "7",
+      "when": 1778464000000,
+      "tag": "0009_rename_ended_to_inactive",
+      "breakpoints": true
     }
   ]
 }
\ No newline at end of file